The number of quality backlinks are a measure of the popularity or importance of a website and are a fundamental consideration in gaining visibility and increasing traffic to a website. There are several methods of establishing backlinks such as developing quality or original content that encourages links, article submissions to sites such as Ezine Articles, social media profile building and developing videos that can be published on sites such as Youtube. Webmasters preparing to launch a site may wish to consider some of the backlinks covered in this video.